Why Do You Still Suck At Facebook?

I meet with lots of brands trying to beef up their presence on Facebook. They typically hire young, inexperienced "interns" with no real background in social media to manage their online identities. It's easy to think that a young kid who grew up with social media would be an expert when it comes to Facebook but that's just not true.

I often consult with social media managers for these companies and even the most basic best practices aren't being followed. Then I speak to the CEO or marketing director and they're clueless as to why Facebook "doesn't work" for their business. While Facebook is in fact based on top secret algorithms that doesn't mean you can't make it work for your brand with a few easy steps.

1. Don't post too much: Facebook posts have a lifespan and if your previous post is still active you're competing for views with your own post! Generally speaking the bigger the following your page has the longer each post "lives" so don't over post. Depending on the size of your page and the popularity of your posts (actions per post) you should only post 1-2 times per day. 
2. Use photos: Need to share a link? Okay, well you could drop it in and have Facebook convert it to a link post (that's the one with the ugly box) or you could share a photo relating to the link. "Link posts" suck - really, really suck! So instead find a good pic (preferably sized for Facebook) and upload it, then add your text and your link to the body of the post. It will still be hyper-linked but without the big ugly box. People love photos so the activity on the post will usually be much higher and you'll still get clicks on your link. 

Previously Unreleased Pantera Track Surfaces "The Will To Survive"

Pantera is working on some deluxe edition albums and has apparently dug up a bunch of old unreleased tracks. "The Will To Survive" comes from the Cowboys From Hell sessions and it's fucking awesome! You can stream it on Facebook (link below).

It's obvious why they cut it though. Pantera was in the middle of a makeover during the CFH days. They wanted to ditch their roots as a high pitch, glam metal band (yes, they were totally glam at one point) and establish themselves amongst the whiskey drinking, tattoo'd maniac bands like Slayer. They succeeded a thousandfold at this, mostly by ditching tunes like "The Will To Survive". But that doesn't mean the songs weren't totally bad ass. In fact this track has the heaviness of a CFH track but with the vocal style of their earlier stuff, which overall gives it an almost Iron Maiden / Judas Priest type of feel.

Pay close attention and you'll even hear the riff from "This Love" in there!

Link: 

Pantera Facebook Page Streaming Track

via The Gauntlet

My Hook Up List...

Here is a fine example of why it sucks to be a kid these days. Some chick ratted on her brother so he sought out revenge, and what sweet revenge it was.

Link:
My Hook Up List

Brooklyn Ski Club Facebook Group

I decided to start a Facebook group for BSC for no other reason then to keep you all informed about upcoming shows. Join the group and then when there's a new BSC show/party you'll get an invite on Facebook.

Link:
BSC Facebook