I often consult with social media managers for these companies and even the most basic best practices aren't being followed. Then I speak to the CEO or marketing director and they're clueless as to why Facebook "doesn't work" for their business. While Facebook is in fact based on top secret algorithms that doesn't mean you can't make it work for your brand with a few easy steps.
- Don't post too much: Facebook posts have a lifespan and if your previous post is still active you're competing for views with your own post! Generally speaking the bigger the following your page has the longer each post "lives" so don't over post. Depending on the size of your page and the popularity of your posts (actions per post) you should only post 1-2 times per day.
- Use photos: Need to share a link? Okay, well you could drop it in and have Facebook convert it to a link post (that's the one with the ugly box) or you could share a photo relating to the link. "Link posts" suck - really, really suck! So instead find a good pic (preferably sized for Facebook) and upload it, then add your text and your link to the body of the post. It will still be hyper-linked but without the big ugly box. People love photos so the activity on the post will usually be much higher and you'll still get clicks on your link.
